Welcome to Week 49: Why Working by Referral Matters (Week 19, Re-Blogged)
Working by referral is the essence of our business. Chris McAllister, the founder of ROOST Real Estate Co., realized early in his career that working by referral was his path to success in real estate.
Chris also saw very quickly that it was going to be much easier—and less stressful—to take the long view and create advocates for his business rather than chase transactions.
Turns out, this is unique in the industry. Very few agents have the time, skills, or training to do this. ROOST Real Estate Co. was designed to help agents build a referral based business whether they just received their license or have been in the business for years.
We know that focusing on building relationships, adding value to the marketplace, being of use, and continuously developing and refining our natural skills and abilities are the keys to creating profitable, rewarding, and sustainable businesses.
Working by referral also evens out the ups and downs of the business because it creates a steady stream of referrals from our biggest fans all year long. Agents who work by referral have less stress in their lives because they are not constantly worrying about where their next lead is going to come from.
Interested in learning more about building a referral based real estate business? Give us a shout and ask for a free copy of Chris’s book, A Real Estate Agents Guide to the Good Life. Email FreeBook@ROOSTRealEstateCo.com and we will send you one. Or, download a free e-book version at www.CareerWithROOST.com.