Welcome to Week 21:The Lead Generation Machine!
We pride our offices on being Lead Generation Machines.
Agents in our offices enjoy referrals from past clients, current clients, people we meet through our websites, open houses, tenants, and the investors we manage for.
Referrals are the best kind of leads because they are qualified leads. Qualified leads come from people who already know and like us.
Our agents don’t have to contract with Zillow or Trulia, or any other real estate website to pay for leads. Neither do our agents have to endure floor time waiting for a lead to magically appear at their desk.
We think of leads that come from the internet or floor time as unqualified leads. These leads are generally just people browsing and looking for quick answers. If you happen to receive a lead from a motivated buyer they are almost always working with an agent already.
These leads may be better than no leads at all, but just barely.
ROOST agents have the tools and the training to create a steady stream of incoming referrals that are theirs and theirs alone. The leads we generate are organic in nature—a direct result from working by referral—not purchased from the listing websites.
It would be disingenuous to say there is never a place for a Zillow lead in the life of an agent. All agents, and new agents in particular, need to look at any lead as an opportunity to make a connection, form a relationship, and make a good addition to their database.
Any lead that results in a quick sale and commission check is a wonderful thing. A lead that results in a relationship that creates future referrals is the real prize.
Thanks for joining us, have a GREAT Memorial Day Weekend, and we’ll see you in two weeks!
For a free copy of the full book, A Real Estate Agents Guide to the Good Life, email FreeBook@ROOSTRealEstateCo.com and we will send you one. Or download a free e-book version here: www.CareerWithROOST.com